The Wolf of Bond Street

Does the 'bell ringing' Jordan Belfort type selling still have it's place?   

'I f***ing hate pushy sales people' the guy said to me yesterday 'they were offering me discount as I walked out the door in one store'. 

He'd spent Saturday afternoon engagement ring shopping in Leeds. He was still angry. I let him vent.  An engagement ring should be one of the most exciting, life-changing purchases of a man's life. Instead this was a very unpleasant experience. 

His story is too common.

Sales, for both seller and buyer, is frequently uncomfortable.

I don't see this continuing. Fundamental changes are occurring. The high street is being decimated. 

Successful businesses today are intently focused on sales. The difference now is they are asking their people to find out what they can 'do' for their customers. Not how much can they 'get' from their customers. 

Most business leaders have taken down the 'Sales Bell'. They realised the bell ringing made the sales person into the hero. This is wrong. The customer should be the hero. The sales person should be the guide. 

A few have kept the bell fitted to the wall. They will have to remove it soon though, otherwise it will be taken down for them. 

Three Lions....

 

My wife has never watched a football game in her life. She can't stand football. 

Ahem. She 'couldn't' stand football. 

Over the last two weeks she has watched a lot of football. So much so she has become quite an expert. She is quite happy discussing VAR and the off-side rule, along with shouting profanity and insults at referees. She even commented last night how much she likes Stone Island clothes. 

Our children are suddenly very wary of her. She's changed. 

Maybe we are all changing.

I believe we can win the world cup. I've never felt like that before. 

I woke up thinking about our American sporting cousins. Those lucky enough to win a Superbowl are presented with a rather grotesque commemorative ring. 

I felt I could design something a little more refined. 

My commemorative St George Cross and Three Lion Signet Ring. 

Bring it home boys.