There was an advert on TV last night. I had to speak to somebody about it. The kids were in bed. I caught myself talking. To myself.
Perhaps the second gin and tonic was excessive.
I was trying to imagine the executives. Smart people. Highly paid. Top brass at the Halifax.
The ad agency are pitching.
'So, do you remember the cartoon Top Cat?'
'Well, the new Halifax ads feature Top Cat'
'Genius, where do we sign'
It's like the Emperors New Clothes. How did they agreed this was a good idea?
Design of course is subjective. Unlike adverts, I am often asked my view on jewellery design. Normally I am careful with my response.
My work is designing and creating perfect jewellery. Not for me, but for my clients. My focus is on quality, not whether I love every aspect of the design.
The 'Mega Ring' I created is one most girls would never wear. It is though one I am very proud of. It was a huge challenge, both with design and manufacture.
The ring is a piece of art. Not art for the masses. But the perfect work of art for the girl who commissioned me to make it.
The Halifax commissioned the Top Cat adverts to persuade millions to bank with them. My aim is not as grand - simply to create rings that makes a girl feel like a princess.