There are many factors involved when choosing a diamond and an expert diamond buyer will take into account a whole range of measurements and specifications when making his or her choice.

For most people; people who are not expert at buying and selecting diamonds, the assessment of a diamond comes down to four things only. These four factors are widely known as "The Four C's". In this section, we will just look at the "Cut" of the diamond.

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A diamond's cut unleashes its sparkle!

The cut if often confused for the shape of a diamond, whereas it actually refers to its symmetry, polish and proportions - the things that have a huge impact on the sparkle-factor of the diamond.

The distance from the bottom of the girdle to the cutlet is called the Pavilion. A diamond with either a shallow or deep pavilion will struggle to produce exceptional sparkle as the light will either escape out the side of leak out the bottom of the diamond.

A diamond's proportions have a direct correlation with how a diamond interacts with light, resulting in its brilliance, fire and scintillation.

A diamond's cut is absolutely crucial to its overall beauty, fire and sparkle.