- You are ignorant about diamonds and jewellery. You have no clue where they come from, where to buy them and even what a good or bad diamond is.
You do not know the first thing about jewellery and diamonds. You have bought the odd piece of jewellery before. A birthday or Christmas present. It was hardly a major decision. More of a stocking filler. You hardly needed to do lots of research prior to buying. This piece of jewellery is on a different level. Different level of importance. Different level of spend. You have searched on-line. It is hard to know where to start though. Much of the advice either doesn’t make sense to you or contradicts other things you have read. Frankly, you do not where to start with this.
- Being pressurised into spending lots of money on something you do not understand makes you feel very uneasy.
You know buying an engagement ring is going to cost. It is going to cost you financially, emotionally, spiritually. Being put under pressure to buy is the last thing you want. You know you are likely to find two types of salesperson in most jewellery stores. The first is the smooth talker. They fill you a glass of champagne. They ask about you. About her. They make friends with you. The second type is the person desperate to make a sale. Any sale. They offer you discount before you have even sat down. Just buy something. You know both are playing the game. A game you simply do not want to play.
- You are terrified of buying a ring she hates, and what she tells her family and friends about how you got it so wrong.
You have a recurring nightmare. Everything is going perfectly. You get down on bended knee. You deliver your heartfelt message. You ask her the question. You open the ring box……and she looks at you in disgust. ‘How could you buy me such a shit ring? You absolute loser. I will never marry you.’ Worst still, what if she hates the ring you give her…but she does not say anything. She just wears it as a daily reminder and slowly starts to resent it…and you.
- You do not know a jeweller who you trust to help you.
Are all jewellers a bit slippery? You’ve certainly heard stories. Didn’t one jewellery you heard about swap a diamond in a ring for CZ? Behind and car and a house, this could be the most expensive this you ever buy. This will certainly be the most life changing purchase of your life. How can you give somebody, who you do not trust 100%, such a significant amount of your money and responsibility? Trust, honesty, integrity, and authenticity are crucial qualities from the person you are buying from.
- The idea of buying such an important piece of jewellery online from a faceless company does not appeal.
Amazon works perfectly well to buy the latest Jordan Peterson book. You hardly need a conversation with anybody that. In fact, you want to avoid any human interaction with most things you buy online. Little risk. Often little reward. An engagement ring is a different kettle of fish. Do you know how she will feel if she finds out you bought the most important piece of jewellery she will ever own from some faceless website? And why, because you were lazy, or you are cheap skate. Maybe both. Either way, it is not big nor clever. The internet is the place to do your engagement ring research. It is not the place to buy. This is when you absolutely need expert help, guidance, choice, understanding, experience, and knowledge. You require a actual personal. Communication. Nuance. Language. Listening skills. You know that your misspelt, half-finished, single finger typed sentences in a chat box, is going to secure the ring of her dreams. You do not need a ‘bot’. You need a human.
- You are confused by technical speak, jargon and pressurised sales techniques.
As if it was not hard enough, you then bombarded with technical and complicated jargon. Acronyms and meaningless talk about clarity, colour, and certificates. The fact is you nothing about diamonds. The fact is you have never needed to know anything about diamonds. You would not know a good diamond if it sneaked up behind you bit you on the arse. Why does it feel these idiots are trying to bamboozle you with bullshit into buying a ring? Why is it so hard to find somebody who can speak with in a language you understand?
- She is unique. A mass-produced ring from Tiffany, or a high street jeweller, that thousands of other girls have, will simply not cut it. The thing is, you have no idea where, or how, to find a ring befitting of this exceptional girl.
The thought of her wearing the same ring as lots of other girls makes you extremely uncomfortable. In the same way a canteen will never produce Michelin star food. You understand ‘extra special’ means limited numbers. Only ‘unique’ can ever be termed ‘world class’. Whilst you love the idea of presenting a perfect and unique ring created just for her, your problem is you have no idea how to go about this. The idea of having a ring created appears risky and fraught with danger. You are torn because you know you should go the extra mile, yet a ready-made ring seems a whole lot easier.